As a Hub Club member, you’ll more than likely be responsible for creating and even administrating various Social HubSite platforms for your clients.
Various sites will tell you there are many ways to guarantee long term growth and success. That there are 100 steps to strong communities and so forth. But, it’s much simpler than that.
Based on Social HubSite’s research of current communities and their level of ongoing success, we’ve compiled a few indicators of long-term community success.
1. Committed Community Manager
Setting up a community and hoping for the best doesn’t lead to success.
For a community to be successful, a committed community manager must be working behind the scenes. From inviting and importing initial members to monitoring conversations, starting new ones when possible, posting content and moving the community through its natural progression, a committed community manager is important.
As a Hub Club member, whether you’re the manager or you’re providing assistance to one, it’s important to read your community’s cues. Is the conversation slow? Start a new one. Is your HubSite private? Remember to invite and approve new members on a regular basis, a long wait reduces the likelihood of long term success. When new members do join, take the time to welcome and introduce them.
Being a community manager is not a one-time thing. It’s an ongoing position that requires attention and time. The success of your community depends on it.
2. Creating Engaged Members
We’ve touched on the importance of it, and how to do it time and time again. However, keeping your community members engaged from their welcome forward is critical.
Giving your members a reason to return time and time again means keeping them involved, keeping them interested and keeping them connected. This is a task of the community manager to a certain extent. Remember, engagement is more important than anything. Because of this, it makes sense that it’s a large indicator of success.
3. Real Value
Time and time again, administrators wonder why their communities remain stagnant or fail all together. It comes down to one thing: value.
While connections may be a value, communities can provide other values as well. From relevant content to news updates and insider information, your community members joined for a reason. Find out what that reason is—what your community members value—and provide it in every way possible. Set up webinars, post links to relevant news articles, create posts and allow guest experts to create posts, set up real-life events. Whatever it takes, the value comes from you. Listen to your community and go from there.
So, while there’s no fool proof method for predicting long-term success, there are indicators to watch and provide for. Take a look at your communities…where are they headed?