We are all marketers in some way, shape or form. One of the hardest things to do to be a better marketer is understanding customer behaviors and ultimately reaching the customer, especially in the digital world. For years I’ve struggled to get different products off the ground simply because I focused so much of my attention on the product and very little on the marketing.
My focus wasn’t on mastering the craft of marketing, it was trying to create a better product.
The problem for me, and most of the marketers I know, is trying to narrow down where to focus time, attention and dollars in the digital world.
Is it a little bit of Google Adwords mixed in with Facebook retargeting?
Is it creating blog posts and repurposing content everyday?
Is it running LinkedIn ads?
I tried Googling topics around content marketing, digital marketing and website conversion optimization, but I just found myself skimming through the content because everything seemed to repeat itself.
I needed feedback.
I needed unique angles.
I needed actionable strategies.
I needed the war stories of people/companies that tried certain things that worked and didn’t work. For example, learning how Facebook mobile ads don’t typically convert as well as desktop ads for promoting a software-as-a-service (SAAS) product.
Through time I saved resources that I reference almost daily to get the kind of information I needed to help make me a better marketer. These blogs provide awesome insights, recommendations, case studies and ideas that I feel any marketer would find useful. Something that’s worth reading, not just skimming.
Below is a list of 9 of the digital marketing blogs I feel will truly help you be a better marketer.
So here you go…