Maybe now you’re spending a lot of time wondering why your efforts are less effective than they have been in the past and what’s different.
The answer is simple: your target market has shifted. It might not seem that way. You’re still looking for employees and other individuals who are go-getters, who want to go somewhere new within your organization.
They carry the same titles that they always have and they face the same problems that your group members from the past faced. But, when you look deeper, there’s still a shift.
The Old Way of Connecting
You’ve heard about the onset of social media, the growth of the Internet and a new, “connected” society, but, perhaps you haven’t thought about how this affects your organization and those you wish to connect with and to engage.
To get a better look, step back. Look at the demographics of your current target group. Is it aging? Are your members slowly getting older and closer to retirement age – when they’re less likely to be as involved in extra functions and projects as they have been in the past?
Is your influx of new employees and connections keeping up with the shift? If you’re like most organizations, probably not. In the past, group membership and volunteerism was critical. It’s how professionals networked and how they did business. It’s how connections and credibility were built. The thing is, no shift in approach was needed.
These methods worked for centuries, even though the faces of those involved may have changed a bit.
Why it’s Different
Social media and a new sense of “connection” have rocked the world. You see it online – companies point customers to their social media pages and host online events. Online commerce has taken over and whatever helps achieve a task in the fastest manner with the least effort is generally the approach of choice.
What many organizations have overlooked is how this shift has affected them, and how they must change in order to get ahead, or, at least stay afloat. Here’s the thing: your target group members don’t have time – or place value on making time – for the old way of doing business. Networking events are generally less important than online exposure. Building connections with other divisions and business units is only as important as how easily that can be accomplished. Things have changed and the time for your approach to change is now.
What’s an Organization to Do?
Regardless of what’s different, one underlying component remains – and will continue to remain – the same: connections still matter. Connections can be the difference between an employee stepping up to the plate or going on with day to day tasks, or a customer jumping at the opportunity to become a brand ambassador or just purchasing when they see a good deal.
Connections still help your target market build their networks and increase individual value. Connections still matter. But, the face of connections has changed.
For your organization to keep up with this change, you’ve got to get online. Chances are, your target group members are already spending the majority of their online time on social networking sites. They’re accustomed to reaching out instantly and receiving the information and answers they’re looking for.
They’re used to finding the resources they need in a centralized location. They’re looking to your organization to fill this need. Finding a way to make this happen could mean keeping up with your competition or falling behind. It could make or break the future of your organization.
The best part about all of this is that it doesn’t have to be impossible. You don’t have to worry about how to make it happen because we’ve faced this problem head on and have created a straightforward solution that works. It’s what Social HubSite is all about. Take the time to learn more about our features and to learn about how Social HubSite could meet the new needs of your organization. Your new approach starts now.