Attracting new members to a small association can be hard without the right focus. Budgets aren’t endless and neither is time. The real question is centered around what efforts, as an association, you should be focusing on and investing into.

In this interview with world renowned business expert, Tara Gentile will help you identify what to focus on within your association to attract new members.

Tara Gentile is the creator of Quiet Power Strategy™ and the founder of CoCommercial, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine.

Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

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