The Execupay Licensee Association is comprised of licensees of Execupay, a software for payroll professionals. A key aspect of the association is collaboration from members to vote on new software feature suggestions, share reports, ask/answer questions and to discuss other issues. Before Social HubSite, managing all of these aspects became challenging considering that most web platforms only handled one or a few aspects of what they needed (e.g. documenting feature suggestions, managing questions, user group forums, sharing documents, etc.).
The Pennsylvania Business Brokers Association (PBBA) has 2 conferences (spring and fall) throughout the year. These conferences offer excellent educational and networking opportunities for members. PBBA noticed a trending decline in attendance to their conferences starting in 2013. The only method of marketing the conferences used before was through their email marketing software.
The National Utility Contractors Association of Pennsylvania (NUCA of PA) is an association made up not only of utility contractors, but also a government relationship committee, safety committee, affiliate members and associate members. The challenge they faced before using Social HubSite was reaching out to members to make them aware of timely information that members needed to act on, updates on progress with government relations and many other areas.
Content marketing is no-doubt a major factor for just about every marketing manager out there. By now, you’re probably sick of hearing the same story. Post often. Be relevant. Provide value. Let’s face it, your content is either working or it’s not. It’s either driving leads to your door or it’s not. The interview below […]
We are all marketers in some way, shape or form. One of the hardest things to do to be a better marketer is understanding customer behaviors and ultimately reaching the customer, especially in the digital world. For years I’ve struggled to get different products off the ground simply because I focused so much of my […]
Webster’s defines Consciousness as the totality in psychology of sensations, perceptions, ideas, attitudes, and feelings of which an individual or a group is aware at any given time or within a given time span. What does consciousness mean to you? What does it mean to your business? If you were to create an optimal sense […]