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It’s not all “social” with your online member community

I work directly with many organizations to manage their online member community. The one thing that is consistent from organization to organization is that members value social interaction differently. For some associations, focus on increased social activity is a good thing. For others, it’s definitely NOT a factor that members value. The goal with any online community for […]

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How to use Gamification to make a REAL impact on member value

Associations are facing a major challenge today. This challenge is centered around obtaining the conscious awareness of members and keeping them motivated to participate over time. As you know, failing to keep members motivated and participating has a major domino effect that ultimately leads to increased member attrition

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