I know there is strength in the differences between us. I know there is comfort, where we overlap.

Ani DiFranco

The Growth of Ecommerce

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A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

Looking for a way to enhance your visual appeal? Check this article out!

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Newsflash: Even Marketers Think Facebook is Ineffective

I came across an article on Mashable today entitled “Marketers Use Facebook Despite Believing it May Be Ineffective.” Wait. What? As someone who believes wholeheartedly in the power of branded digital communities, is eager to learn as much as I can about social technologies that exist and are being created and a marketer myself, this […]

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5 Questions You Should Be Asking About Your Community Today

You know that there is serious value in a community. It’s why you’re reading this in the first place. Chances are that you’re active in at least one online community; you’ve seen the value that effective and clear communication can bring to the table. Maybe you’ve tried to bring some of that value to your […]

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Stop Falling Short: Social Efforts that Lead to Results for Membership Associations

Here’s the thing: for awhile now, marketers have been aware that online social connections matter – that a strong digital footprint is essential for success. Traditional social networks have been elevated to a place of prominence and countless hours have gone into make sure follower counts increase, content is shared and that search rankings rise. […]

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