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What a Call to Action Means Inside Your Community

Calls to action are important, and, chances are you use them frequently whether you’re aware of it or not. You post information online and expect a certain response from your readers – members, potential members and so on. But, are you taking the steps necessary (inside AND outside your community) to make sure those actions […]

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Reaching Your New Generation as an Association

Think about the makeup of your association members. I’m going to go out on a limb and say that, unless you’re a young professionals group, you’re probably comprised mostly of Baby Boomers with a few Generation X’s thrown in here and there. How can I be so sure? Because right now, many associations are coming […]

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Reflect on Your Member Journey

You’ve received notice that you’ve added a new member. Wonderful! For many associations, this is a cause to celebrate, especially with where things stand right now. But, is that the end? The member joins and everything falls into place? Unfortunately, many associations operate this way. The big push is to gain new members, but, once […]

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How to Make Social Media Work for Your Association

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Boosting Your Association’s Member Renewal Rates – Inside and Outside Your Digital Community

One of the largest struggles facing many associations is membership renewals. In fact, it falls just under new member recruitment in most situations. Your association is important. You know it, your members know it. But, lots of things are important. Life is busy and businesses are struggling. This means that finding ways to get members […]

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How to Enhance the Time Between Association Meetings Using a Digital Community

Your last association member or board meeting – be it last week, last month, last quarter or last year – was a huge success. Great ideas were shared. Meaningful conversations were had. Members interacted and excitement was built with strong ideas to take home and implement to take your association to the next level. Your […]

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