Regardless of the structure of your organization or company, it’s likely that from time to time, you need a way to communicate with different groups, those that work for or with you, and those on the outside. Your struggle is difficult, but not completely unique.

It’s an age-old complication for a reason: without individuals working together, certain tasks simply cannot be accomplished. The organization will struggle to grow and to fulfill their potential…it just doesn’t work. Put simply: group collaboration and communication matters.

Too often, the thought stops there. Organizations and the marketers and other staffers that work to keep them going, know what need to happen. They try to accomplish new things by doing the same things…yet they continue to fall short.

This is where the cycle starts, ends and starts again – where the change needs to start. If organizations would spend less time struggling to communicate individually with those that should be together as a group, a huge culture shift could take place.

But, wait…I’m not sure…

It’s hard to picture taking on a new project when you feel boggled down by current responsibilities. In fact, I’m sure this thought has crossed your mind by now. But, sometimes it’s best to consider the potential result and to jump in…you could be surprised!

In fact, employees and groups that are better able to communicate, will be better able to accomplish what needs to be done, and more satisfied with the process as a whole.

This “new” process could actually lessen the load for everyone involved…not to mention the frustration!

So, how do we make this happen?


The key factor in increasing the potential for group engagement is the thing that’s missing in most organizational strategies: turning the tables.

Instead of looking at what your groups can be providing for you: think about what you can be providing. At this point, I’m going to let you in on a secret. As someone who has worked in PR and marketing for years, I’ve seen it firsthand. An engaged group member is a member that’s not going anywhere. They’ll want to stay plugged in and will be excited to take on new responsibilities.

How do you increase group engagement? You make it easy, you stay involved and you provide encouragement. Every. Single. Day.

Your group members are busy; they have a lot going on and unless something is right in front of them, they might not see it. Because of this, it’s critical to find a way to prove value, through targeted communication,  regular opportunities to engage.

It sounds great in theory, but how do I put it into practice?


You get it. You have taken a turn and understand the importance of engaging group members and demonstrating the importance of communication at every opportunity. How do you make it happen?

You take an idea that has gotten a lot of press, something you’ve put into practice, and you go one step further. You start with the basics behind social media – with a digital community that targets GROUPS.

Your groups members probably spend time on social media sites; the majority of American adults do. They’re also accustomed to receiving emails…these aren’t new ideas. But, they’re distracted. They’re driven in a million directions and mass emails are likely to be overlooked and forgotten. That’s just corporate culture.

Instead, by engaging – on a regular basis – inside a branded social community, like Social HubSite, you’re cutting down the distractions. You’re giving your group members a reason to come back, check in and, most importantly, you’re creating a stage on which to promote the value of collaboration…collaboration that gets things done!

It sounds simple because it is. By providing a forum that allows your groups to work together and communicate effectively, you’re simplifying the process and making life easier for everyone.

It starts with you, it starts now. Start a digital community. Start some conversations. Start to see results. Ready to make it happen?

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