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How to Make Social Media Work for Your Association

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It’s not all “social” with your online member community

I work directly with many organizations to manage their online member community. The one thing that is consistent from organization to organization is that members value social interaction differently. For some associations, focus on increased social activity is a good thing. For others, it’s definitely NOT a factor that members value. The goal with any online community for […]

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How to use Gamification to make a REAL impact on member value

Associations are facing a major challenge today. This challenge is centered around obtaining the conscious awareness of members and keeping them motivated to participate over time. As you know, failing to keep members motivated and participating has a major domino effect that ultimately leads to increased member attrition

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Associations: A Template for Monetizing Your Online Community

Recently, on Associations Connect, I published a new template that associations can use to monetize their online community. Today I’m going to share that with you. First, I want to touch on a few things to get you thinking about the real opportunity that exists to use your online community as a monetization vehicle for […]

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Boosting Your Association’s Member Renewal Rates – Inside and Outside Your Digital Community

One of the largest struggles facing many associations is membership renewals. In fact, it falls just under new member recruitment in most situations. Your association is important. You know it, your members know it. But, lots of things are important. Life is busy and businesses are struggling. This means that finding ways to get members […]

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Design Thinking: A Team Sport Your Association is Ready to Play

In a previous article, we offered a brief introduction to the concept and steps used in Design Thinking, while encouraging associations to consider using this method to create new non-dues revenue opportunities, as well as improve the member experience and their overall engagement.  In this post, we’d like to take that base concept a little […]

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