Standard social media networks want you to believe one thing; they want you to believe that if you use their platform like everyone else, that you’ll be an instant success and that everything will fall together perfectly.
Regardless of the purpose you have in place for your community, there’s one thing that you need to understand from the start. If you do what everyone else is doing, you’ll get the same results…chances are, they’ll be substandard. Sure, you’ve heard stories of communities that have changed the world because a single campaign went viral, or because their messaging was on point. But, these are stories for a reason; they’re stories because they are extremely rare.
Since you’ve landed on our platform, you’re probably looking for something else, something different, something to make your community stand out, to accomplish your goals and to engage and connect in new ways…GREAT! You’re on the right path!
But, where do you start? What do you need to do to ensure your community management strategy is on point?
There are hundreds of answers to this question; but, I’m going to simplify it and narrow it down for you. I’m going to share a few BRIEF ideas on what we believe matters in community management. In the coming weeks, we’ll look at each one of these on a deeper, individual level.
So here goes: here are a few pieces that are integral for engaging with your community, for sharing your message and for truly connecting with the people you need to connect with. Think of them as goals for getting started. This is where you want to be, each installment, we’ll discuss how to do it.
- Sharing your “Who?”
Who are you as an organization, an association or even a brand? What is it you hope your community members believe to be true as they engage on a deeper level?
Sharing who you are and what you are about is part of what brings a community together. Who you are gives others a reason to want to connect, to be a part of what it is you bring to the table. One of your community goals should be to effectively communicate this answer.
- Providing Support
Whether this support is technical in nature, or something that hits on a more emotional level, you don’t want your community members to think that an encounter with you is a one time thing. For this reason, your community should provide support.
One of your goals should be to facilitate this process. Think about who this support comes from and what it looks like to you. Should you be available to answer questions? Should you have designated community members that take on this role? We’ll discuss this deeper in the coming weeks, but a goal as a community manager should be to provide support.
- Education, Education, Education.
What information do you want to share with community members? What value do you have that you can pass along? This is where education comes into the picture.
When your community members are given documents, regular updates and other pieces of education, they’re better able to understand where you’re coming from, and to spread the message you’re hoping to spread. Education is an integral aspect of any community management strategy.
Growth looks a little different to each community. Perhaps you’re not looking to grow at all. In that case, move on to number 5.
If however, you’d like your community to grow, you’re going to have to be willing to make it happen. A few basic ways to accomplish this task could include building individual relationships through your Social HubSite community. It could mean using your community members to bring new members to your community. It could look completely different. However, growth is usually an important goal.
- Creating Ambassadors
You may hear the term “ambassadors” on a regular basis when investigating social community options. That’s because they’re important.
Put simply, ambassadors are believers in your community; they’re influencers and advocates. They stand behind you and are completely on board with your messaging; they’re willing to spread it outside of your community.
Here’s the thing, though. They don’t happen automatically. Building ambassadors requires planning. It requires targeted messaging and regular sharing. It makes engagement necessary. Look forward to learning more about creating ambassadors to give your community more depth? Stay tuned!
- Strategy Adjustments
You won’t always see success with your first attempt. In fact, you might think your community’s “taking off” is a little slower than expected. That’s okay; it’s part of the process.
As a community manager, you have to be willing to adjust your tactics. To accomplish this task, you’ll need to continually collect feedback from community members, to listen to what they have to say and to actually learn from it. Not sure where to start? We’ll cover this soon!
- Consider Goals and Build Accordingly
Social HubSite includes a variety of integrations and tools for a reason; not every community has the same goals. One community might be looking for the best way to connect with employees, while another might be hoping to create a viral content marketing scheme.
It’s okay if what you have planned for your community feels “different,” or if you think it’s too “outside of the box.” Differences make communities stand out. But, it all starts with a goal. Where do you want to take your community? It all starts with a few goals.
This might feel like a lot of information, or like it’s a little too vague. That’s okay; I want to get you thinking. I want you to take the time to step back, to think about your community or the community you are hoping to build, and to start thinking about how these goals could take your community management strategy to the next level.
We’re here to get you there. I’ll be sharing a lot of information in the coming weeks that will be more helpful and more action driven. But, in the meantime, jump into your Social HubSite and think about how you want to move forward. Most importantly, consider your goals.
Need a little extra backup? Our professional service team is ready to provide it…learn more here. Have a question? Want to know how exactly to accomplish what your community vision is? Contact us; we’re here to provide the information and support you need, when you need it!
Ready? Start moving forward today!