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Content marketing is no-doubt a major factor for just about every marketing manager out there. By now, you’re probably sick of hearing the same story.

Post often.

Be relevant.

Provide value.

Let’s face it, your content is either working or it’s not. It’s either driving leads to your door or it’s not.

The interview below is from the Experts On Issues series at Phase 2 Solutions with one of the most predominant leaders in content marketing today, Joe Pulizzi – founder of the Content Marketing Institute. You can learn more about Joe by visiting his website.

This interview will reveal a few key things:

  • How to cut through the clutter of 2 million blogs posts being published everyday
  • How to structure delivery of your content and to focus on a target audience
  • How to really re-purpose content that truly is effective
  • How to balance content marketing and online advertising to get each to work together to drive new business your way
  • Next steps you can take to build a content marketing strategy that meets real business goals

Enjoy!

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