Webster’s defines Consciousness as the totality in psychology of sensations, perceptions, ideas, attitudes, and feelings of which an individual or a group is aware at any given time or within a given time span. What does consciousness mean to you? What does it mean to your business? If you were to create an optimal sense of conscious awareness from referral sources, clients, team members, how would that help you achieve your mission?
Conscious awareness is what marketers are constantly battling over. Of course, this is why you’ll see the same TV commercial over and over again within an allotted time slot or when watching a specific TV program. Sensory marketing also plays a major role in how well marketers capture your attention bringing their brand to the front of your mind on a consistent basis. For example, the sound of unwrapping a package or the sound of someone pouring into a glass.
In the digital world, you’ve probably taken notice to seeing an ad for a specific product, on say Facebook, for the exact product or company website you visited. It’s a little creepy, but done well, it can be very effective.
The ultimate goal here is capturing the time, attention and energy from the people around you to spark them into action. The results of these actions could be anything from better productivity and more referrals, to more sales and happier clients.
Here are just a few factors that effect conscious awareness:
Think about it. If your roof is leaking, obviously you’ll want to contact a roofing company that you or someone you know trusts, can fix the issue quickly and do a good job to prevent the issue from occurring again.
In your marketing, start thinking about the timing, relevancy, value and relationship you have with the groups of people that can help you. Within your Social HubSite, consider going behind the “All Members” group and setting up separate groups for these different groups. For an association, this might be your different committees. For a business, this might be your departments, referral sources, vendors or client types.
Remember, you can control the privacy with each group (public, private and hidden groups) so you can manage communications all from one place.
Beyond setting up the different groups, think about the content you are sharing. Ask questions. Is this content timely for this group? Is it relevant? Is it something of high value? Remember, what is valuable to one group might not be to another. This is why creating separate groups is critical to avoid a ghost town of an online community.
Think groups. Think about how the content you’re sharing with your groups is triggering conscious awareness. When you start to make this a priority, you’ll have a thriving community of different groups of people that are actively helping you achieve your mission.