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What’s the Real Value of an Online Community that Money Can’t Buy?

It’s funny, when I talk about online communities to a for-profit business somewhere in the conversation return-on-investment comes up. When I talk about online communities to a membership driven organization the conversation focuses more on how it will help better serve the mission of the organization. This made me think about the true motivations behind […]

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The 4 Principles of Creating a Culture of Community in a Digital Age

In today’s world the opportunities to communicate and network are mind boggling. Social networks are continuing to grow in size. The number of popular social networks is also continuing to grow. Standing alone, these conditions make it very difficult for your organization to focus your community (prospects, clients, fans, etc.) into any one area on […]

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Who Are the People that Make Up Your Community?

In the last post I touched on the 4 P’s of any online community surrounding your organization which are Purpose, People, Platform and Process. Today I am going to cover an important aspect of People and why it plays such an important role in achieving your goals as an organization. Without engaging the people around your […]

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Because of Your Community…

Building a community around your company,  mission and vision is much more important you think. It is a real representation of your brand. It is the fuel to achieving your vision. It empowers those that support your vision with a sense of belonging around the purpose you give to your community. A great example of this […]

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Professional Referral Exchange

Professional Referral Exchange (PRE) is a national business referral organization headquartered in Lancaster, Pennsylvania. The organization’s mission is to practice business networking between members. Each member assists other member businesses by providing referrals on a regular basis, which ensures mutual success. PRE consists of 37 chapters. Each chapter meets on a weekly basis. PRE faced […]

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Phase 2 Solutions

Phase 2 Solutions Phase 2 Solutions is a Harrisburg, PA-based online marketing company specializing in providing online community solutions to various individuals and organization. Because of the nature of online marketing, Phase 2 Solutions works regularly with numerous clients at one time and is comprised of employees working remotely (across the country at some times). […]

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Defining What Success Means to You in Business and Your Online Community – Interview with Carol Roth

Below is an interview I did with Carol Roth, New York Times Bestselling author of “The Entrepreneur Equation“. A lot of what I talk about with online communities is knowing your goals and purpose no matter what organization or business you are involved in. This interview will help you find out what success really means […]

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