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How to use Gamification to make a REAL impact on member value

Associations are facing a major challenge today. This challenge is centered around obtaining the conscious awareness of members and keeping them motivated to participate over time. As you know, failing to keep members motivated and participating has a major domino effect that ultimately leads to increased member attrition

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Associations: A Template for Monetizing Your Online Community

Recently, on Associations Connect, I published a new template that associations can use to monetize their online community. Today I’m going to share that with you. First, I want to touch on a few things to get you thinking about the real opportunity that exists to use your online community as a monetization vehicle for […]

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Boosting Your Association’s Member Renewal Rates – Inside and Outside Your Digital Community

One of the largest struggles facing many associations is membership renewals. In fact, it falls just under new member recruitment in most situations. Your association is important. You know it, your members know it. But, lots of things are important. Life is busy and businesses are struggling. This means that finding ways to get members […]

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Design Thinking: A Team Sport Your Association is Ready to Play

In a previous article, we offered a brief introduction to the concept and steps used in Design Thinking, while encouraging associations to consider using this method to create new non-dues revenue opportunities, as well as improve the member experience and their overall engagement.  In this post, we’d like to take that base concept a little […]

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Interview: How to Attract New Members to Your Association through Existing Members

Attracting new members to a small association can be hard without the right focus. Budgets aren’t endless and neither is time. The real question is centered around what efforts, as an association, you should be focusing on and investing into. In this interview with world renowned business expert, Tara Gentile will help you identify what […]

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How to Enhance the Time Between Association Meetings Using a Digital Community

Your last association member or board meeting – be it last week, last month, last quarter or last year – was a huge success. Great ideas were shared. Meaningful conversations were had. Members interacted and excitement was built with strong ideas to take home and implement to take your association to the next level. Your […]

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Interview: How associations can use landing pages to attract new members and spark member engagement

Recently, we interviewed the co-founder of Unbounce, Oli Gardner, on Experts On Issues on the topic of landing pages. Oli shared must-know concepts on how to use landing pages to get visitors to take action. For associations, learning the concepts that Oli shares is absolutely critical to optimize campaigns for new member acquisition, event promotion […]

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Success Story: The Arc of Dauphin County

The Arc of Dauphin County, based in Harrisburg, Pennsylvania, is an organization devoted to enhancing the quality of life and community integration for individuals with special needs. A large part of how they communicate and get things done is through their board, volunteers and committees.

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5 Signs Your Association Needs a Digital Makeover

After reading a great post highlighted by Association Marketer (@AssocMarketer…give them a follow, you won’t be sorry) and posted on the Market with MAX blog (@MarketWithMAX) on the importance of keeping up with trends and skills in the association world, I started thinking. It’s not just the skills of association managers and marketers that need […]

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3 Fail-Proof Steps to Launch a Private Online Community for Your Association

2 of the most common questions I’ve received over the past 6 years are “How do we know if a private online community is right for our association?” and “When is the right time to launch an online community for our association?”. The root of these questions stem from a slight fear and hesitation toward using […]

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