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Why Create a Private Social Network for Your Referral Sources?

Why most businesses struggle growing past a certain point Most businesses struggle in growing past a certain level for 2 major reasons. They rely solely on generating new business from the people within their organization or rely too heavily on outbound forms of marketing (billboards, online advertising, etc.). Needless to say, they rely on expensive […]

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Why Your Organization Needs a New Approach…Now

Maybe you’ve been doing what you’ve always done as far as recruiting task force and other group members. Maybe it’s worked well, at least until recently. Maybe now you’re spending a lot of time wondering why your efforts are less effective than they have been in the past and what’s different. The answer is simple: […]

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The Key to Successful Committees in Your Association

If your association is like most associations, you have a board that is full of committees. From membership and public relations committees to fundraising and legislative committees, your board may not even be able to take action unless that action is proposed by a committee. For professional associations of all shapes and sizes, this can […]

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7 Tips for Making Your Next Membership Drive a Success

Membership drives are the bread and butter of any association. Regardless of your format, whether you’re a standalone association or one with a federated structure, if you aren’t bringing in new members that you eventually retain, your numbers will stay stagnant or – worse – drop. Perhaps you’ve hit a rough patch and are looking […]

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Stop Selling Membership: 3 Steps to Help you Focus on Providing Solutions Instead

Chances are, your membership association has a director, a membership coordinator or some other individual who’s whole purpose is to increase the membership in your association. This is logical; if no one is focused on growth and retention, it won’t happen. At least, it’s not very likely. However, for many associations, the line between membership […]

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3 Ways to Get Your Association Membership to Participate Immediately

In the past 10 years of working with associations, I’ve discovered one major flaw in the way they try to spark immediate member participation. This leads to members that only sit on your membership list, until one day they decide to leave because they “just didn’t have the time” or “didn’t really see the value […]

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What the ALS Ice Bucket Challenge Means to Your Association

Unless you’ve been living under a icy rock in Antarctica for the past month, you’ve probably heard of the ALS Ice Bucket Challenge. I started hearing about it about a month from the time I’m writing this, but it didn’t really set in until I saw a few good friends on Facebook dump a bucket […]

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18 Instant Tips to Smarter Social Media Marketing Strategies

http://www.business2community.com/social-media/18-instant-tips-smarter-social-media-marketing-strategies-0965078#!bBtqRn

http://www.business2community.com/social-media/18-instant-tips-smarter-social-media-marketing-strategies-0965078#!bBtqRn

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Inspiration and genius--one and the same. - Victor Hugo

How Engaged is Your Brand?

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