My last post was fairly broad, an overview of various ways to take your community management strategy to the next level. But, as promised, we’re going to review each of my points in a deeper manner.
So, without further ado, let’s jump in.
Bullet number 1 was all about sharing your “Who.” I mentioned that until this happens, your community will fail to connect. But, what does that mean anyway? Don’t you already do that on your website?
Let’s get to the bottom of it all.
Who’s Your “Who?”
Yes, you probably have an “about us” section on your website, everyone does. You have your elevator pitch that you can spout off to anyone you meet on the street or any customer or client that walks into your storefront or office. You know who you are.
But, who you are usually relates to what services you provide, what products you sell, or what connects your members. It comes back to your bottom line and how you make a profit. Put simply…it’s a little shallow.
If that sort of information was enough to connect a community, than there’d be no need for community management strategy in the first place because it would just happen.
We all know that just isn’t the case. You’re here because you’re looking for a way to get your social community off the ground, to take it to the next level. This means that we need to come to a universal understanding of this “who” term.
To me, and to communities that grow, engage and connect online, “who” means what’s BEHIND your company or organization. What you stand for, what makes you tick, what makes you unique. If you’re a company that provides cleaning services, there’s got to be something that sets you apart from other cleaning services. Maybe it’s your background story. Maybe it’s a great product with a great story. Something has to set you apart, something has to draw people in…that’s your “who.”
Now, how do you convey it to your community?
Instead of trying to share why you do what you do with your community in one big post, consider sharing it in installments.
Pick a day to share something behind your company that your community might not know about. Maybe it’s the struggles you faced trying to become who you are. Maybe it’s WHY you care so much about what you do. Whatever it is, pick a day and share something personal with your community, think of it as a mini-series.
Share Your People
Maybe you’re a solo entrepreneur trying to take your community places. In that case, this may not apply to you. But, if you have a team of people that make your company or organization what it is…highlight them. Perhaps they’re community members. Maybe they’re employees. Maybe they’re customers who’ve become like family.
Share their pictures. Share their stories. Make it personal. The more your community can connect with a face or story, the more they’re likely to want to connect.
Post Fast Facts
Maybe 10 years ago you blew up a garage trying to create the product you now sell (alright, maybe that’s a little extreme, but, you get the point). Perhaps your product is used in 15 different industries. Whatever it is, post a few fast facts here and there that are short and memorable. This is just another way to set yourself apart and to share what makes you who you are, with your community members.
A community story, or your “who” will become one-sided (read: boring) quickly if it’s only about you. A community is meant to be a place where many opinions and individuals are introduced and expressed. Make a point to make it happen.
When you share something about yourself (and even when you don’t), post questions to get conversations started within your community. These don’t have to be about your business, people love to talk about themselves. For example, if you share your garage story (mentioned above), why not ask your community members what their biggest business blunder was? Or for personal bloopers? Who wouldn’t want to be involved in that conversation?
Share Your Thanks
You wouldn’t be who you are – with the opportunity to have a community of engaged members – if it weren’t for certain situations, businesses and people that have helped you along the way. Be sure to thank them. Thank those who share within your community. Thank those who contribute outside of your community. Be thankful and make your gratitude known…everyone wants to be recognized.
It seems like such a simple step, sharing your “who.” But, it’s something that’s a great stepping stone for taking your community to the next level. Need a little support? Check out our service offerings today!