Developing good content takes time. It’s time that for most of us just doesn’t seem to exist. It’s obvious that if we create awesome content for our brand community it will help build trust and attract new customers and fans. Unless your position is centered around developing content for your blog or community, it becomes much more difficult to fit it into your schedule. This is a big problem!
What’s the solution?
How do you make sure that your content gets on your blog and out to your brand community in a consistent manner? Well, the answer is YOU DON’T.
Outsourcing your content development and marketing is a critical part of success for any brand. Even if you do have the time to create content, is it the highest and best use of your time? Is there someone who can articulate your thoughts better you can in words/video, etc.? If your content marketing is working you will eventually be pulled away from creating content and focusing on delivering your product or service. It’s evident in just about every major brand today.
Where do you start?
Here is a process that you can follow to begin the content marketing outsource process:
- Define the overall goals and objectives for your brand.
- Determine the top 3-5 areas that you want your brand to be known for.
- Determine who you are producing the content for (i.e. what is the demographic (make up of person), psychographic (believes, values, etc.) and geographics of your target audience. This will play a major factor in how your copywriter will deliver the content.
- Search for copywriters with experience in your industry. I can’t stress how important this is. You want someone who understands your industry jargon, what’s relevant to your reader, etc.
- Determine how frequent you want to share your content. I usually recommend at least producing and sharing 1 piece of content every week. Every other week at a bare minimum.
- Determine how you are going to share your content (i.e. content distribution channel). For example, sharing content on your blog, via email, social networks, push notifications to cell phones, etc. Another factor to think about is what mechanism are you going to give your readers to share your content with their own community.
- Determine what you are measuring. This stems from your content distribution channel. Examples might be open rates, click through rates, time on page, lead submissions, phone calls, etc.
- Determine your follow up strategy. I can’t tell you how important this is. You need to find out WHO is viewing your content, what content they have viewed and how you are going to follow up with them. Without this strategy in place, everything else can be a HUGE waste of time. You don’t want to be the cool person with no customers.
These factors are critical to understand before implementing your content marketing strategy. As you can see this can be quite a process if you are doing it yourself. The good news is that you don’t have to.
Finally, the solution.
We’ve put together content marketing solutions right here at Social HubSite. Obviously Social HubSite provides you with the ability to launch the platform to share your content (blog, online community, membership site, etc.), but now we offer plans to take away the stress of content marketing.
You don’t need to worry about finding the right copywriter or even setting up your content distribution channel. We have you covered every step of the way.
The link below will take you directly to our services page. Our Brand Community plans are perfect if you are just starting out and need everything from the platform, content and distribution channel. If you already have a blog or online community you can choose our A La Carte options.
We look forward to working with you to help your brand become the authority in your industry!